Promotions and fee reductions are traditionally used in business' to increase business volume during slow times of the year... that's usually Janurary and February for small animal practioners.
At the FoxNest, we are so busy that we have pretty much stopped having promotions for money or business volume reasons and instead will have an occasional promotion simply to get people excited about a new service. We did this when we first were able to offer laser therapy and we did it again just a last month (Jan 2018) when we got a $20,000 lab machine that does a much better job getting acurate urinalysis results.
So, we've pretty much stopped having 20% off promotions, although lucky for you, our fees are low all the time.
But there's an exception; each February, most veterinarians across the country promote the importance of oral hygiene in pets. And it is super important; nothing makes a pet feel better than removing a rotten tooth and nothing prevents future disease better than having healthy gums. So each February, we reduce dental fees by 20%. You don't need coupons or anything; it's automatic and it saves you about $40.
You can now order medicines, heartworm prevention, flea products... and prescription diets too. We are now in partnership with VetsFirstChoice. They promise to have prices, coupons, specials, and great service competitive with 800-PetMeds and other online pharmacies. Ordering through VetsFirstChoice will help us stay in business and it will also save you a prescription fee. Thanks. Just click on the picture below to go to their site.
Comments about our promotions:
Back in the last century when I graduated from veterinary school it was considered UNPROFESSIONAL to advertise, have bill boards, offer coupons and so forth.
We were supposed to gain new business by earning a reputation through word of mouth for excellent service, honesty, and community service.
Well, sometime between then and now, starting with "ambulance chasing" lawyers, then dentists, and now physcians, and even the occasional veterinarian, there are bill boards and newspaper ads galore. It's kind of sad.
Well, I still believe in the older tradition. However, we now have a Face Book Page that we use to:
1. "Share" pictures of all the cats and dogs we have in our shelter that need to be adopted. I must say, FaceBook sharing really helps.
2. I like to preach the gospel about pet owner responsibility, the human-animal bond, and other similar topics. Face Book makes this easier. I also frequently write comments, often humerous, about pet care, pet problems, and treating various conditions.
3. We have a lot going on at our veterinary practice and shelter and
Face Book has become a very convenient place to talk about our events, new staff members, fund raisers, new products, and new equipment, and so forth.
4. People send me all manner of cute, fun, or interesting pictures, comments, cartoons, jokes, and videos. It's a little overwhelming, but I often repost these on our FaceBook Page for your benefit.
I will try to keep this page up to date. But if not... check out our Face Book Page !
P.S. I promise never to have a bill board.